A report warned that last year’s Black Friday season saw a 17% increase in reported shopping scams, with victims losing an average of £538.
The survey by Barclays found that more than half (59%) of Britons will change their usual behavior in search of a good deal this holiday season, and 38% plan to shop at Black Friday sales around November 26 this year.
Nearly a fifth of Black Friday shoppers (18%) said they felt pressured last year to buy items as quickly as possible — and 14% said they would shop from unfamiliar sites if they had particularly good prices.
The survey found that about 38% of Britons plan to shop from Black Friday sales.
However, the survey also revealed that 12% of consumers would give their PIN to someone if they thought it was their bank and 25% would likely help if they were fraudulently asked to participate in an “internal bank investigation”.
About 43% of 31-40-year-olds would transfer money to a “secure” account if they believed the bank required them to, 35% of 31-40-year-olds and 23% of 21-30-year-olds They are likely to hand remote access to their laptop or bank account if they believe a bank employee is asking them to.
The Bank urges the public to be vigilant about impersonation scams during and after sale season.
Although 70% of respondents said they were aware scammers could target them through text messages, 11% said they would still pay via a link in a text if they thought the message was from a reputable source.
Ross Martin, Head of Digital Safety at Barclays, said: “While Black Friday and Internet Monday sales are a great opportunity for consumers to grab a bargain, they unfortunately create an ideal opportunity for scammers to target shoppers. Once and use the details collected in the first scam to attack again.
“If you get a call from someone from your bank asking you to do any of these things, hang up and call back either on a trusted number or by calling 159 – the fraud hotline. Please do not ignore your concerns – if you are unsure Sure as ever, take the time to check.”
Mortar Research surveyed 2,039 adults in the UK in October.